We are Julie Samuels and Elisa Simon - twin sisters, best friends, designers, and founders of AnnLoren! We are both mothers of 2 children each & felt that there was a real need for unique boutique clothing at affordable prices. We started off making our own clothes, and realized that we needed to think bigger. So, we contacted a manufacturer and started with just 3 styles. We found that selling online was a great way to offer discount boutique clothes to moms like us by avoiding any middle man.

      We love making beautiful designs that make little girls feel special. We think that when a little girl wears a unique magnificent style, she will (and should) feel special! AnnLoren customers tell us that whenever their daughters wear our clothes, they get compliments all day. This is very satisfying to us. We also take into consideration the comfort of our designer girls clothing line. Most of our styles are made with soft jersey cotton - so you get no fuss from your daughters when they put on our beautiful styles!